I am Debra Mastaler, President and owner of  Alliance-Link.  Welcome!

Debra teaches the Link Building Bootcamp at SMX East and West.

Debra keynotes the Link Building Bootcamp at SMX East and West.

Alliance-Link has been in business since 2001 and offers three exclusive services:

Both Link Marketing Blueprints and my In-House Training service revolve around ways to use content to attract links, drive traffic and build brand.  Links are still a huge part of the algorithmic equation search engines use to determine how a page ranks, my services focus on smart and creative ways to build links through creative and residual content.

That said, there are other issues and changes coming into the ranking landscape that will affect the way a page ranks.  While links are still a big part of the ranking process, these “other things” are not far behind so I have include pro-active tactics in both my training and blueprint services.

I also maintain a tool directory and blog on Alliance-Link, as a link builder for hire and a webmaster with multiple properties,  I am constantly on the look-out for new and creative ways to promote my sites. When I find a helpful tool, tip or idea, I add it to the directory and/or share it on the blog.

In some cases I take advantage of affiliate programs associated with products listed and reviewed,  I do this to cover the cost of running the site and fund our gift-giving program. A portion of the proceeds raised through the affiliate sites will be donated to a number of charities and special interest causes, so far I have donated to:

Big Brothers Big Sisters Greater VA Peninsula
Houston Heart and Stoke Walk
Leukemia & Lymphoma Society
Long Island Rabbit Rescue

For 2015, I am going to focus on donating to SHINE, a program for seventh grade girls that combines formal dance classes with a tailored math curriculum. The program strives to instill perseverance and self-confidence in young women, qualities that help them succeed in their math classes.  My daughter (far right) loved being a mentor and helping girls with their math and dance.

Alliance-Link does not accept compensation of any type from webmasters looking for tool reviews or a listing in my directory, each site is reviewed thoroughly and  inclusion is not automatic.  I add tools as I find or review them, if you are interested in having a tool reviewed for the blog and/or added to the content tool directory, read my guidelines carefully before submitting.  


I love to train and have a knack for it, over the years I have conducted beginner and advanced link building classes for many Fortune 500 companies, the Direct Marketing Association (DMA), Search Engine Strategies (SES)  as well as a number of top SEO firms in the USA, UK and Canada.

I also offer workshops that can be conducted during conferences, seminars or brought in-house. Check out my  Speaker For Hire  page for more information.

“Debra is one of the leading authorities in link building, her background in publicity and marketing give her an edge over people who are just hunting for PageRank™. She gets the Web is a web of ideas, people, and emotions and knows how to leverage it all for amazingly high ROI.” ~ Aaron Wall/SEOBook


I have been fortunate to speak at over 60 industry events as a featured keynote speaker or topic panelist at venues such as Search Marketing Expo (SMX), Search Engine Strategies Conference (SES), Digital Book World, the High Ranking Seminars, Small Business Unleashed and more.

“Debra’s rich background in real world marketing combined with her creative genius make her an effective marketer who “gets” that links are an extension of business relationships.” ~ Christine Churchill, KeyRelevance.com


I am a featured columnist on Search Engine Land, and have written for or been featured in Tech Crunch, PC World,  Search Engine Journal, Search Marketing Standard, CIO, Web Marketing Today, State of Search, ComputerWorld, Search Engine Watch and several others.

“Debra Mastaler‘s link building skills are among the most respected in the online marketing industry, the girl knows her stuff.” ~ Marty Weintraub, AimClear.com

Forum Moderator:

I am the Link Building Moderator on the exclusive SEOBook Community Forum and frequent many others such as Webmaster World and StackExchange as a way to keep my ear to the ground.


“Link building is one of the cornerstones of search engine optimization, Debra Mastaler is one of the best link builders in the business.” ~ Search Marketing Standard Magazine

 Fun Stuff:

In 2011 I was named one of Search Marketing Standard Magazine’s “Women of Internet Marketing ” and also received the “Top SEO Women’s Award”. 



 In 2009, I was listed 17th in the Top 100 Most Influential Online Marketers






Podcasts and Videos:

Thanks for taking the time to read my About page! :)